Our 2000 mid-century modern fans on Instagram

Did you know that Secret Design Studio also has an Instagram page?

Instagram launched in October 2010, and Secret Design Studio launched in November 2010. However it took about six years for me to discover Instagram. I started Secret Design Studio’s Instagram feed at the suggestion of the designers of this website,  Silverlane, who told me that many people may actually be interested in what I see and do on a typical work day.

I approached Instagram with some scepticism, as I thought that I had my social media bases covered with Facebook. However Secret Design Studio’s Instagram feed is quite different to Secret Design Studio’s Facebook posts (and this blog), as it is a visual diary of the interesting mid-century and post-war houses (as well as other related images) that I photograph on my travels.

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

A tentative start visiting a home designed by architect Robin Boyd in Balwyn North. Secret Design Studio’s first Instagram post March 2016.

 

Over the rest of 2016, and through 2017 I was surprised at the level of interest, and I gained more confidence in snapping photos and using photo editing apps on my smartphone. Most of the photos are my own, but I sometimes mix it up with scans from “Australian House and Garden” and “Australian Home Beautiful”, and the occasional real estate photo, where I have provided a link to the real estate agent’s listing on Secret Design Studio’s Facebook page.

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Most popular photos of Secret Design Studio’s Instagram feed from 2016.

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Most popular photos form Secret Design Studio’s Instagram feed from 2017.

 

So half way through 2018 and the number of people following Secret Design Studio on Instagram has just passed 2000 people (with 1226 photos). So I guess I can retire my initial skepticism about the level of interest in yet another social media platform.  Thanks Silverlane for encouraging me to start on Instagram.

Here are some photos taken over the past month, and you can see that I have covered a fair distance to keep up with the enquiries for our “Dr Retro House Call” service.

 

Here is a link to Secret Design Studio’s Instagram feed:
https://www.instagram.com/secret_design_studio/

Here is a link to our “Dr Retro House Call” service for anybody who is considering renovating their mid-century or post-war house (but isn’t sure about where to start):
https://secretdesignstudio.com/servic…/dr-retro-house-calls/

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio #midcentury #diamonddoor #castlemaine

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. Some beautiful colours in this #midcentury #castlemaineslate wall spotted in #bendigo

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. I am always a bit excited when council can source the original plans for a new #drretrohousecall client. #anatolkagan #kew

 

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. Beautiful #castlemaineslate retaining wall spotted on a #drretrohousecall in an #anatolkagan home in #kew today

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. New additions to #secretdesignstudio resource library #motherlode #australian home beautiful

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. Beautiful, original, open riser timber stair spotted in this #pettitamdsevitt #splitlevel with styling by #msmodanest #beaconhill

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. Is that a #breezebloack carport around the corner of this #midcenturymodern home whihc is on the market in #heathcote? Yes! Spotted on a #drretrohousecall

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. Wide and handsome #midcenturymodern home needs rescuing from its #1980 apricot external paint for something cleaner and more dramatic. #drivebymodernism #beconhill

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. Checking out a client’s new post-war home in #camberwell on a #drretrohousecall. Apparently #1959 but with a nod towards #artdeco

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio #mtwaverley #midcenturymodern #drivebymodernism four photos

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. Just finalising an interview with Mr and Mrs Modanest about @modanest and their beautiful #pettitandsevitt #splitlevel home in Sydney’s Northern Beaches. I will be posting this industry interview (with lots of photos) on #secretdesignstudio ‘s blog later this week so keep an eye out for it.

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. After Melbourne’s foggy start to the day, Dr Retro was very pleased to visit this generous and handsome #postwar home in #mtclear #ballarat. Am pleased to report that the new owners cherish the original features and charm. #drretrohousecall. No idea why it is called Mount Clear?

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. #featherston chair, original, recovered, passed down from father to daughter, #stkilda

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. #ballarat #butterfly #butterflyroof #mountclear #drivebymodernism with original triple porthole front door. There is still gold in Ballarat.

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. Am really thrilled by my classy new business cards with their fun orange border edge on 600gsm matt finished card from Moo. Lovely tactile feel, thick with weight and presence (the card, not Dr Retro). Not cheap, but happy to give one to each new Dr Retro House Call client! Thanks #moo, #secretdesignstudio , #drretrohousecalls @moo #moocards

 

Secret Design Studio's Instagram feed features many mid-century modern and post-war homes that we see.

Secret Design Studio. Classic #1975 #pettitandsevitt #splitlevel today’s #drretrohousecall in #keweast

 Here is a link to Secret Design Studio’s Instagram feed:
https://www.instagram.com/secret_design_studio/